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Sreda

Featuring specially commissioned artworks, a podcast series, and a selection of timely essays, Sreda online magazine offers a nuanced view on culture and contemporaneity. Content is available for a limited period of time and updated every other Wednesday. The Russian word ‘sreda’ means both Wednesday and the natural, geographical, and social environment.

Pavel Kasevich

Elder Sister, 2025

Video work, AI
Music: Arseniy Bobryshev

V–A–C Sreda online magazine continues its three-month programme dedicated to the place, role, and transformation of sound in contemporary art and everyday life. In this issue, we publish a piece by the artist and film director Pavel Kasevich.

Inspired by a song of the same name by Tatiana Bulanova, Elder Sister is a visual fantasy created with the help of artificial intelligence. Popular music is generally considered a “low” genre with an uncomplicated plot, in which lyrics play a rather secondary role. In Elder Sister, Kasevish reinterprets and deconstructs the content of this well-known pop hit of the 1990s, turning it into an independent artistic statement. The result is an unusual dissonance that debunks myths about the “cheerfulness” of pop music and leads viewers to ask themselves whether the content of a song always corresponds to its form.

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The views and opinions expressed here are those of the authors, and may not coincide with the position of V–A–C Foundation. 12+, except specially marked content for other age groups.

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